In my email, I got this today from the plus-size store, Torrid (which my friend calls “Fat Topic” since it is similar to the Hot Topic chain).
The subject line was “Catch the Kitchy Fever!” Their typo, not mine.
Kitsch is IN, people! We have hit mainstream. :)
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Allee Willis
Of course, this is the exact kind of kitsch that is so scary. Then again, it’s the exact thing that I glorify in glorifying kitsch. My definition of the K word has always differed from the classic definition, which is more about something being overwrought and garish. Mine is based on things that spring out of pop culture because the trends are too popular to ignore. The followers are usually hopeless imitators and this makes for great fun. Anyone attempting to capitalize on the trend who isn’t the one who defined the trend is in great peril of being kitschy. In this particular case they’re just trying to hop on the popularity of the word. Yay, because we all helped make that word popular because of our love of it and its glorification here at AWMOK.
I would never tell a plus size gal to wear a belt like that.
Rusty Blazenhoff
I was just sitting here in my big shiny novelty belt soaking in the glorious Kitsch Fever.
Am totally with you…I really couldn’t believe any big company like this would promote kitsch! I doubt they even really know what they are talking about…like using a misspelled subject line.
I’m not sure I’ve ever had anything come my way using that term to market something…other than on Etsy or something, where something really is kitschy.
denny
Well, she is wearing a sweater with cherries all over it. Good one Rusty!