We were trying to figure this one out. My buddy here says that this was worn by ladies to keep the bugs away. I put it on myself to shoot but it looked too weird to post here. Use your imagination here!
Betty Dain Creations, INC – (a protective hair net)
Submitted by denny
June 25th, 2010
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Allee Willis
I totally thought these were women’s panties when I first looked at it. My next guess was that it was a food cover. It’s about the most unattractive and completely noticeable hairnet I’ve ever seen. This is the only place on earth where that would count as extra points so certifiKitsch it is!
MyFunCloset
What could it possibly be? Well, if it’s sewn on 3 sides and a zipper on the 4th side, I thinking you put your “delicates” in it, zip it up and toss it into the washing machine. Well, time to google Betty Dain Creations.
MyFunCloset
I just googled Betty Dain Creations. Beauty salon product site. The model shows it covering her entire head. No explanation given. Perhaps for Halloween or a bank hold-up. It’s called a”protective head hood” selling for $2.77. Mystery solved.
Allee Willis
That’s amazing! I was so ready to go along with your thinking that “you out your ‚Äúdelicates‚Äù in it, zip it up and toss it into the washing machine”.
Planet Joan
I actually used to OWN one of these while I was enrolled in a modeling class at Sears department store, when I was a teenager. It was a requirement, because we were mostly modeling the Sears clothing, and the company didn’t want us getting makeup on the clothes. It might have been to protect our hair-do’s too.
Allee Willis
Wow, I don’t suppose you have any photos of you with Betty Dain on your head do you? Or any photos from that modeling class at Sears at all? That sounds like too good of a kitsch dream to be true. What I don’t I don’t understand is how it would protect makeup from getting on clothes though. Does this thing go over your whole head (in which case I love it even more)?
Planet Joan
Well, I don’t have any photos of me wearing the Betty Dain, but I know my Mother has a few of me accepting my certificate for attending the class. That photo is of me ON the slightly elevated runway in the Juniors department of Sears. They are currently in Louisiana, but I do visit, and will request them. I also had some teen portfolio pictures that are pretty amusing from the same class. The net fabric on the Betty Dain is pretty fine, and did protect the garments.
Allee Willis
Would LOVE to see those photos here!
k2dtw
This is great…would love to see any pictures that you saved. I remember Montgomery Ward taught a Teen Clinic as well..”Wendy Ward”…smile
Great marketing, locally in Mi our beloved JL Hudson Dept Store (now Macy’s) taught a Hudson’s/Seventeen Magazine Charm Clinic in each store. It was a huge program that ran for years w/Seventeen Magazine.
Allee Willis
I won a girdle once at either Montgomery Ward or Federals, can’t remember which, in Detroit for guessing the number of lima beans in the jar. Had nothing to do with modeling but much to do with holding your stomach in.
k2dtw
A Girdle…LOL…wonder who dreamed up that give away..
I dreamed I was a Songwriter in my Maidenform…but that was a Bra…I can’t remember the girdle ads??.. There was always something wonderful going on…It was such a great time for Department Stores, and I LOVED them..
Did you shop Downtown…Northland???…or the Famous 7 Mile & Livernois…Avenue of Fashion???…smile
Allee Willis
When I was really small it was Hudsons. Then I was at Northland the day it opened and went every single Saturday until I was around 15 and even worked at a store called Stephen’s Sportsware (that’s not the exact name but it was something like that) one summer. I also did 7 Mile & Livernois – wasn’t there a Winkleman’s there? – but that was a little fancier.
k2dtw
Loved Winkleman’s…another great Detroit family retailer.
I loved Northland too… do you remember the bronze sculpture
“Boy and the Bear” at Northland???
There’s a picture on the Marshall Fredericks site..
http://www.svsu.edu/mfsm/commemorative-bronzes.html
Allee Willis
Yes, totally remember it. I remember every inch of Northland.
denny
Yes, it goes over the WHOLE head. I tried it own and had a panic attack, it felt so strange.
denny
“I tried it ON”….
denny
A GIRDLE! That is absolutely killing me!
ginger
There’s a pic of a woman wearing it on the Betty Dain site:
http://tinyurl.com/39t2uyz
Allee Willis
I think it’s even crazier now that I’ve seen that than I originally thought!
denny
Thank you Ginger for this fabulous post. To think, when I tried this on I looked like some sort of alien life form.