Taking meat and kitsch to a new high, Burger King’s Flame cologne promises to make you smell like a romantic burger. With one spritz and the slogan “Behold the scent of seduction, with a hint of flame broiled meat”, BK Flame roars ahead of Avon at even its Mid Century cheese peak to take the top tier in the Parthenon Of Kitsch. This audacious expression of marketing kitsch makes me forgive BK for having the scariest and most unappetizing mascot of all time, that king with the big head. Remember, the next time you smell something cooking it could be the guy next to you.